Resources Library by ANA

Study of the reading habits of physicians

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1979

The importance of the patient on pharmaceutical marketing

The following paper is to inform you about some aspects which are the result of a multinational research project, named the European Health Panel. It analyses the health status and the consumption of pharmaceutical products. With a written interview...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Peter A. Hofer

June 15, 1979

Study of the reading habits of physicians (German)

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1979

Children's income and expenditure

The paper below describes a survey conducted in 1976 to assess and examine the sources of income and the size and nature of expenditure of children aged 5-15 in Great Britain. The method chosen was the use of self-completion diaries in which children...

Catalogue: Seminar 1978: Researching Children

Author: Wendy Law

October 1, 1978

Advertising and purchasing

I have been asked to describe to you a proposal recently published by Newsweek magazine in the U.S.A. which has been prepared by Axiom Market Research Bureau Inc.together with the British Market Research Bureau Ltd. in London. It was a study which...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Timothy Joyce

June 1, 1978

Comparisons of readership data derived from aided recall data and diary records

Conventionally readership data in Great Britain has been collected by personal interview methods using a form of aided recall. In 1973, London Weekend Television Limited commissioned Marplan Limited to carry out a series of diary panel studies in...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Sue Stoessl, J. Stocks

August 28, 1977

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels

Authors: Roger Sargood, I. M. Hunt

Company: ESSO

June 15, 1972

Some problems in collecting continuous diary panel data from a rapidly changing universe

The Baby Panel is an example of the panel technique being very successfully adapted to measure a market where buyers remain for a relatively short period of time and yet during that time their characteristics change dramatically. One might summarise...

Catalogue: Seminar 1972: Panels

Author: John R. Lawford

June 15, 1972

What is the short-term effect of advertising?

This paper describes the new methods of analysis which were developed to isolate this relationship in such a way that it is not contaminated by spurious variables. Nine of the product fields covered by the diary have been studied: washing powders,...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Colin McDonald

September 1, 1970